IMPOSTOR SYNDROME: THE HIDDEN BLOCK HOLDING BACK BRILLIANT WOMEN (& MEN) IN BUSINESS & CAREER!

Have you ever sat in a meeting, on a client call, or preparing for a pitch, and thought…

“Who am I to be doing this?”“What if they find out I’m not as capable as they think I am?”“Maybe I just got lucky…”

If any of those sound familiar, you’re not alone.

This is most probably some form of impostor syndrome—and it’s one of the most common (and quietest) forms of self-sabotage among women in work and business.

What Is Impostor Syndrome?

Impostor syndrome is that internal experience of feeling like a fraud, even when there’s plenty of evidence that you’re competent, skilled, and deserving of your success.

It tends to be the disconnect between what others see and what you feel inside.

If you struggle with this you might:

• Downplay your achievements

• Procrastinate or overwork to “prove yourself”

• Avoid opportunities that stretch you

• Fear being “found out”

• Struggle to celebrate wins or receive compliments

• Suffer with a lack of self-belief at times

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And it’s not just an inner dialogue—it impacts how we show up in our work and businesses:

• It affects how we price our services.

• How we speak about ourselves.

• How confidently we show up online.

• And whether we say “yes” to the things that will grow our business and stretch our potential.

The worst bit for me is that impostor syndrome can take away the enjoyment and excitement of striving to achieve your goals and dreams. This process should be fun as well as hard work!

Why Do So Many Women Experience It?

Impostor Syndrome does also affect men but it’s been found to be more common in women.

Societal conditioning plays a huge role. From a young age, many women are taught to be humble, not to brag, to be likeable and accommodating. So when we finally start taking up space, charging what we're worth, or leading in our field—it can trigger all kinds of inner resistance.

If you’ve come from a background where perfectionism, people-pleasing, or needing to earn your worth were ingrained, impostor syndrome can show up as your nervous system trying to "protect" you from rejection or failure.

When we’re experiencing these internal battles it’s important to remember the truth:

We’re not impostors, we’re human beings, doing our best!

Feeling uncomfortable doesn’t mean you’re a fraud.It means you’re growing.It means you're stepping into the next version of yourself.And that voice of doubt? It’s just an outdated belief system running in the background.

The good news? You can change it.

Not by pushing harder or “faking it till you make it,” but by realigning your inner beliefs with your outer success.

Here are 3 Practical Tips to Overcome Impostor Syndrome

1. Reframe Your Inner DialogueStart paying attention to the critical voice in your head. When it says, “You’re not good enough” or “You don’t belong here,” pause and ask:“Is this fact or fear?”Then consciously reframe it with a more grounded truth, like:🗣 “I’ve earned my place here.”🗣 “I’m allowed to be learning and still be a leader.”The more you challenge the inner critic, the quieter it becomes.

2. Keep a “You Did That!” FileCreate a folder (digital or physical) where you save testimonials, kind words, achievements, milestones, screenshots of wins—anything that reminds you of how capable and impactful you are.On the days impostor syndrome kicks in, read through it. Let it ground you back into your truth. Tell yourself: “You’ve done hard things before—you can do this too.”

3. Do the Inner Work, Not Just the Outer Strategy

Impostor syndrome can often come from subconscious beliefs formed earlier in life (like “I have to be perfect to be accepted” or “I’m not smart enough”).You can hustle over it or try to “push through”… but real freedom comes from healing it at the root.Therapies like RTT (Rapid Transformational Therapy), hypnosis, and mindset coaching can help you rewrite those old narratives for good—so you stop feeling like a fraud and start owning your worth.

Success Starts from Within

This is exactly what I help women do in my Success Alignment Method—a deep, transformational process that helps you:

✔ Rewire subconscious beliefs like “I’m not good enough”

✔ Release patterns of perfectionism and self-doubt

✔ Step into your next level with calm confidence

✔ Align your mindset with the success you already deserve

If you know deep down you're ready to stop second-guessing yourself and start owning your brilliance, take a look here.

And if you’re feeling the pull to pause, breathe, and reconnect with you, don’t forget to join us for our

Wellbeing Day—a beautiful opportunity to rest, reset, and realign. (The next one is this Saturday in SE London!)

💫 You deserve to feel good on the way to your goals. Go here for tickets!

And just remember:

You don’t need to be more to feel worthy.

You already are.

Now it’s time to believe it—and lead from that place.