Have you ever sat in a meeting, on a client call, or preparing for a pitch, and thought…
“Who am I to be doing this?”“What if they find out I’m not as capable as they think I am?”“Maybe I just got lucky…”
If any of those sound familiar, you’re not alone.
This is most probably some form of impostor syndrome—and it’s one of the most common (and quietest) forms of self-sabotage among women in work and business.
What Is Impostor Syndrome?
Impostor syndrome is that internal experience of feeling like a fraud, even when there’s plenty of evidence that you’re competent, skilled, and deserving of your success.
It tends to be the disconnect between what others see and what you feel inside.
If you struggle with this you might:
Downplay your achievements
Procrastinate or overwork to “prove yourself”
Avoid opportunities that stretch you
Fear being “found out”
Struggle to celebrate wins or receive compliments
Suffer with a lack of self-belief at times
And it’s not just an inner dialogue—it impacts how we show up in our work and businesses:
The worst bit for me is that impostor syndrome can take away the enjoyment and excitement of striving to achieve your goals and dreams. This process should be fun as well as hard work!
Why Do So Many Women Experience It?
Impostor Syndrome does also affect men but it’s been found to be more common in women.
Societal conditioning plays a huge role. From a young age, many women are taught to be humble, not to brag, to be likeable and accommodating. So when we finally start taking up space, charging what we're worth, or leading in our field—it can trigger all kinds of inner resistance.
If you’ve come from a background where perfectionism, people-pleasing, or needing to earn your worth were ingrained, impostor syndrome can show up as your nervous system trying to "protect" you from rejection or failure.
When we’re experiencing these internal battles it’s important to remember the truth:
We’re not impostors, we’re human beings, doing our best!
Feeling uncomfortable doesn’t mean you’re a fraud.It means you’re growing.It means you're stepping into the next version of yourself.And that voice of doubt? It’s just an outdated belief system running in the background.
The good news? You can change it.
Not by pushing harder or “faking it till you make it,” but by realigning your inner beliefs with your outer success.
Here are 3 Practical Tips to Overcome Impostor Syndrome
1. Reframe Your Inner DialogueStart paying attention to the critical voice in your head. When it says, “You’re not good enough” or “You don’t belong here,” pause and ask:“Is this fact or fear?”Then consciously reframe it with a more grounded truth, like:🗣 “I’ve earned my place here.”🗣 “I’m allowed to be learning and still be a leader.”The more you challenge the inner critic, the quieter it becomes.
2. Keep a “You Did That!” FileCreate a folder (digital or physical) where you save testimonials, kind words, achievements, milestones, screenshots of wins—anything that reminds you of how capable and impactful you are.On the days impostor syndrome kicks in, read through it. Let it ground you back into your truth. Tell yourself: “You’ve done hard things before—you can do this too.”
3. Do the Inner Work, Not Just the Outer Strategy
Impostor syndrome can often come from subconscious beliefs formed earlier in life (like “I have to be perfect to be accepted” or “I’m not smart enough”).You can hustle over it or try to “push through”… but real freedom comes from healing it at the root.Therapies like RTT (Rapid Transformational Therapy), hypnosis, and mindset coaching can help you rewrite those old narratives for good—so you stop feeling like a fraud and start owning your worth.
Success Starts from Within
This is exactly what I help women do in my Success Alignment Method—a deep, transformational process that helps you:
✔ Rewire subconscious beliefs like “I’m not good enough”
✔ Release patterns of perfectionism and self-doubt
✔ Step into your next level with calm confidence
✔ Align your mindset with the success you already deserve
If you know deep down you're ready to stop second-guessing yourself and start owning your brilliance, take a look here.
And if you’re feeling the pull to pause, breathe, and reconnect with you, don’t forget to join us for our
Wellbeing Day—a beautiful opportunity to rest, reset, and realign. (The next one is this Saturday in SE London!)
💫 You deserve to feel good on the way to your goals. Go here for tickets!
And just remember:
You don’t need to be more to feel worthy.
You already are.
Now it’s time to believe it—and lead from that place.
Putting it off until 'tomorrow'?
We’ve all done it. Avoided doing the thing! That task you know you need to start – and somehow, it's suddenly the perfect time to reorganize your kitchen cupboards, scroll endlessly on social media, sort out your shoes or binge-watch a series you’ve already seen.
Once you’ve avoided the task you really need to do, shame or guilt can set in and these emotions can make you feel worse and not empowered at all. This means you’re even less likely to get down to the things you really need to do.
And the cycle continues..
This pattern can be so frustrating and painful at the same time, believe me I’ve lived it and as a human, still feel it at times. But when you begin to understand what procrastination really is and what’s causing it you can actually begin to change it!
Because procrastination isn't just about poor time management and its definitely not laziness. In many cases, it runs deeper – and your subconscious mind is often behind it.
In this blog I will explain what I’ve come to learn about procrastination and the subconscious, in an attempt to help you if you identify with this.
So, what’s the subconscious got to do with it?
Your subconscious mind is like a silent operating system running beneath the surface. It's where your long-held beliefs, memories, emotional patterns, and fears live.
And its main job is to protect you – even if that means holding you back from doing the things you consciously want. The subconscious is all about safety and survival, rather than success!
So when you procrastinate, it’s not always a motivation issue. It’s much more likely a protective mechanism kicking in.
Let’s look at how this works:
1. Fear of Failure (or Even Fear of Success)
If your subconscious associates taking action with the risk of failing – or with stepping into the unknown – it may slam the brakes on. This part of your mind loves familiarity. Why? Because what you’ve already experienced and lived through, it deems as safe. This is why our habits become hard-wired and automatic.
So, anything new and different will require more effort from your mind and it will try to stop you and keep you exactly where you are, as this way it can effortlessly do its job!
It will feed you thoughts to keep you in the safety/comfort zone.
Thoughts like:
“What if I mess this up?”
“What if people judge me?”
“What if I actually succeed and everything changes?”
And these thoughts can be linked to deeply rooted fears that trigger the ‘freeze response’. So you stall, delay, distract – and call it procrastination.
But what’s happening here is, your mind is sabotaging you making change, because it’s number one job is survival and doing nothing is the easiest and simplest way to ensure you stay safe.
Make sense?
Try This:
Ask yourself: What am I really afraid will happen if I succeed at this? Or if I fail?
Awareness is the first step to releasing these fear-based patterns.
2. Perfectionism (a Sneaky Form of Self-Protection)
Perfectionism often stems from a subconscious belief that you’re “not good enough” as you are. So you avoid starting or finishing things unless you’re sure they’ll be perfect. That all-or-nothing thinking leads to paralysis.
Your subconscious might believe:💭 “If it’s not perfect, it’s not safe to put it out there.”💭 “If I don’t try, I won’t risk failing.”
So you wait. And wait. And wait…
Try This:
Remind yourself: Progress over perfection. Done is better than perfect. Taking imperfect action rewires your subconscious to feel safe with growth and momentum.
3. Old Identity Programming
If you’ve always seen yourself as someone who “just isn’t very productive” or “tends to procrastinate,” your subconscious is likely reinforcing that identity.
It’s not that you're lazy – it's that your brain is loyal to the beliefs you’ve repeated over time.
The more you say “I always leave things to the last minute,” the more your subconscious makes that true.
Your subconscious always adheres to the words you tell it about yourself and the world.
Try This:
Start shifting your language:Instead of “I’m such a procrastinator,” try “I’m learning to take aligned, consistent action.”
Repetition matters – your subconscious listens to the words you speak, and it learns by repetition. So write some helpful empowering statements and put them around your home and work space so that you read them often!
4. Emotional Overload or Avoidance
Sometimes the task itself triggers uncomfortable feelings – like anxiety, shame, or self-doubt. Your subconscious wants to avoid that discomfort, so it pushes you toward distraction instead.
This might look like:
Avoiding starting your business because it feels overwhelming
Delaying sending a pitch because it brings up fear of rejection
Putting off studying because it reminds you of feeling “not smart enough” in school
Try This:
Notice the emotion that comes up when you think about the task. Instead of avoiding it, name it. Sit with it. When you stop resisting the emotion, it loses power – and action becomes easier. I like to explain emotions as vibrations that move through the body.
Often if you name an emotion and take a couple of deep breaths allowing the emotion to be felt it passes in 60-90 seconds! The willingness and ability to do this and not push uncomfortable emotions away will give you inner strength and teach your mind that you are able to deal with discomfort and still take the action you need to take. This is so powerful!
Here are some of my best tips for overcoming procrastination by using your subconscious mind to empower you and not hold you back:
Get Curious, Not Critical – Shame feeds procrastination. Compassion dissolves it.
Rewrite the Beliefs – Use journaling, affirmations, or techniques like hypnotherapy or PSYCH-K to rewire the beliefs holding you back.
Visualize the Outcome – Your subconscious loves images and emotion. Picture yourself confidently completing the task and feeling proud.
Take Tiny Steps – Even the smallest action signals to your subconscious: It’s safe to move forward.
Remember procrastination isn’t about being lazy – it’s often a subconscious safety strategy.
Once you understand what your mind is trying to protect you from, you can begin to gently reprogram those patterns.
The truth is: procrastination doesn't mean you are flawed! You’re just running an outdated script. It’s just old programming!
And the beautiful thing? Scripts and programs can be rewritten.
If you’re ready to stop letting old beliefs drive your behavior and finally take aligned action toward your goals, take a look at my Success Alignment Method. This program gives you effective tools to rewire the subconscious for more success with ease!
Your subconscious isn’t your enemy – it just needs new instructions.
Want help identifying and releasing the beliefs that fuel your procrastination?
Let’s work together to rewire your subconscious and make success feel safe, possible, and even exciting. 💫
Book a discovery call here!
- 3 min read
The Truth About Confidence!
Have you ever held back from doing something because you didn’t feel confident enough? Maybe you wanted to start a new hobby, speak up in a meeting, or go on a date, but you hesitated, waiting for confidence to show up first.
Here’s the truth: confidence doesn’t come before action—it comes after.
In The Confidence Gap, Dr. Russ Harris explains that many people make the mistake of waiting to feel confident before taking action. But that’s the wrong way around. Confidence is built by doing, not by waiting. The more you take action, the more natural confidence becomes—until one day, you don’t even think about it at all.
Confidence is an Emotion, Not a Fixed Trait
Many people believe confidence is something you either have or don’t. But confidence is simply an emotion—and like any emotion, you can learn to tap into it when you need it most.
Think about moments when you naturally feel confident—maybe when cooking a familiar meal, driving a car, or chatting with close friends. In those moments, confidence isn’t something you "have"—it’s simply a state you’re in. It’s a state of ease and calm, where you’re in the flow of an action and you have no doubts about your ability to do whatever you’re doing.
So as I’ve mentioned that natural ease of doing something well comes after you’ve practiced it a few times. But you need to take action before you feel totally ready and confident in order to build the confidence you want. The gap that Russ Harris talks about in his book is the time in between doing something unfamiliar (stepping out of your comfort zone and being willing to do something before you feel totally ready) and feeling really proficient doing it.
In this blog I want to give you some help with actually taking this leap, because this is the only way to increase your confidence in something you want to do.
Because confidence is an emotion that you can ‘call up’ when you need it you can intentionally create some confidence when stepping into unfamiliar territory. This will help you keep taking action until you achieve mastery of something and know you can do it well.
Here are three simple ways you can boost confidence:
1. Visualize Yourself Succeeding
Your brain responds to mental images almost as powerfully as real-life experiences. Before facing a challenge, close your eyes and imagine yourself succeeding. See yourself walking into that room, giving the presentation, or having the conversation with ease. Feel the confidence in your body. Athletes use this technique to perform better—so why not apply it to your life?
2. Transfer Confidence from One Area of Life to Another
Think of something you feel naturally confident doing. Maybe you’re great at giving advice to friends, dancing, or organizing things. Now imagine bringing that same energy into the area where you need more confidence. If you can feel confident in one area, you can feel confident in another. It’s just about shifting the emotion.
3. Accept That No One Feels 100% Ready
Perfection is a myth. No one starts out as an expert. Every confident person you admire once felt unsure and awkward. The only difference? They took action despite it. Growth only happens when you step outside your comfort zone.
As John A. Shedd said: "A ship in harbor is safe, but that is not what ships are built for."
The next time you catch yourself thinking, I’ll do it when I feel ready, flip the script. Take the first step now, and confidence will follow.
As Mark Twain wisely put it:"Courage is resistance to fear, mastery of fear—not absence of fear."
Confidence isn’t something you wait for. It’s something you create. And the more you practice tapping into it, the more natural it becomes.
And then the more you practice the thing you’re scared of, the more the fear eases and natural confidence take it’s place.
I want to challenge you! Think of one thing you can take action on today—even before you feel ready? Dip your toe out of your comfort zone in this area of your life and take one small action today. I promise you it won't be as scary as you might think it will be. And the only way to know this and build your confidence muscle it to like Nike says.... just do it!
